Collection & Use of Personal Information
Personal information is information that can be used on its own or with other information to identify, contact or locate a single person; or to identify an individual in context.
Here are some examples of our information collection, usage and protection practices:
What personal information do we collect?
Personal information may include, but is not limited to, your name, email address, mailing address and phone number as required to enable and facilitate your experience.
When do we collect information?
We collect information that your browser sends whenever you visit our site, including:
- your computer’s Internet Protocol (IP) address;
- your browser type;
- your browser version;
- which pages of our site you visit;
- the time and date of your visit; and
- the amount of time spent on those pages.
We also collect information from you when you:
- provide us with feedback on our products or services;
- request an estimate;
- place an order; or
- submit an online form.
How do we use your information?
We may use the information we collect from you in order to:
- personalize your experience;
- improve our website in order to better serve you;
- provide better service in regards to your needs;
- process your transactions; and
- follow up with correspondence, including email or phone inquiries.
How do we protect your information?
The security of your personal information is important to us and we strive to
employ all reasonable measures to protect it. However, no method of data
transmission or electronic storage is 100% secure — the safety of your personal information can never be absolutely guaranteed.
Security precautions taken by this site to help ensure the safety of your personal information include:
- utilizing a firewall;
- automatically scanning for malware;
- blacklisting malicious IP addresses
- keeping the codebase of our website up to date.
Cookies are small files that a site and/or its service provider(s) can create and save on your computer’s hard drive through your browser (if you allow). Cookie files may utilize an anonymous, unique identifier that enables the site’s and/or service provider’s system(s) to recognize your browser and then capture and save certain information.
- provide you with improved services based on previous or current site activity;
- compile aggregate data about site traffic and interaction; and
- create better website experiences for our users.
We may also use trusted third-party services that track this information on our behalf.
You can choose to have your browser alert you each time a cookie is being sent. Alternatively, you can choose to turn all cookies off via your browser’s settings (please consult your browser’s Help menu for details).
If you do not accept cookies, some features of this site may not function properly.
We will not sell, trade or otherwise transfer your personal information to outside parties unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business or serving our users, so long as those parties agree to keep this information confidential.
We may also release personal information when its release is appropriate to:
- comply with the law;
- enforce our site policies; or
- protect ours or others’ rights, property or safety.
Visitor information that does not personally identify our users may be provided to other parties for marketing, advertising or other uses.
Occasionally, at our discretion, we may include or offer third-party products or services on our website. As third-party sites have separate and independent privacy policies, we have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback you may have about these sites.
We use enhanced data collection features including Google Analytics identifiers (first-party cookies) together with Advertising Reporting Features from Google AdWords (third-party cookies) to compile data regarding user interactions related to our website. This includes data from Google’s signed-in users who have chosen to allow Google to associate their browsing history with their Google account and to use such information to personalize ads. In such instances, Google Analytics will use an anonymous cookie (which DOES NOT identify you in any way) to temporarily associate data from your Google account with your browsing history. This enables Google to provide a personalized experience for you while helping us to better understand and support our users.
Enhanced data collection features implemented on our website include:
- Display & Search Remarketing; and
- Audience Demographics & Interests Reporting.
You can set your preferences for how Google advertises to you via the Google Ad Settings page. Alternatively, you can opt out by using the Network Advertising Initiative Opt Out or the Google Analytics Opt-Out Browser Add-On.
In accordance with CalOPPA:
- users can visit our site anonymously;
- we honor Do Not Track (DNT) signals and will not track, plant cookies or use advertising when a DNT browser mechanism is in place; and
- we do not allow third-party behavioral tracking.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe.
In accordance with Fair Information Practices, we will notify you via email within 7 business days in the event of any data breach.
We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
The Children’s Online Privacy Protection Act (COPPA) imposes certain requirements on websites directed to, or collecting personal information from, children under 13 years of age. The Federal Trade Commission (FTC), United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites must do to protect children’s privacy and safety online.
We do not specifically market to, or collect personal information from, children under the age of 13 years old.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to stop having emails sent to them and spells out penalties for violations.
In accordance with the CAN-SPAM Act, we agree to:
- not use false or misleading subjects or email addresses;
- clearly identify messages as advertisements where applicable;
- include the physical address of our business;
- monitor third-party email service providers for compliance, if used; and
- honor opt-out and unsubscribe requests quickly.
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